Ride De Riddim
Photo: Third Eye Records/VPAL Music
Ras Demo, Lieutenant Stitchie, and Papa Levi present “Ride De Riddim.” In collaboration with Third Eye Records and VPAL Music, a division of VP Music Group, this dancehall song premiers December 21, 2018, a just in time production.
Normally a dancehall song like this is considered of limited value by many. Dismissed as a rhythm for carefree revelers. Thankfully, the artists and the record companies know differently. And for a long time, they have remained patient yet steadfast in building a catalogue of credible work. On November 29, 2018, UNESCO added Jamaica reggae music to the cultural heritage list. And a reputable way for reggae music to make an entrance into the history books is with its progeny, dancehall, leading the way. And this song, “Ride De Riddim” featuring Ras Demo, Lt. Stitchie, and Papa Levi is an excellent anthem to add to the celebration.
Aligning with the shared values of reggae music, dancehall is a successor of its citizenry. Community driven agendas for social, cultural, psychological, and economic development and sustainability. Therefore, as reggae music transitions from the marginalized space of Western Kingston, Trench Town and Waterhouse, into the heights of Upper Kingston, it will also disconnect from its organic source of power. Then it is the vitality and creativity rooted in its heir, dancehall, which will mobilize the cultural protection and development goals of reggae music. And demonstrating this reliance is the common practice of reggae festival organizers and artists adding dancehall style themes, dancing, lyrics, and rhythms to their standard repertoire as a conduit to audience engagement and satisfaction.
Accordingly, because of the increased recognition and the number of informed consumers it is vital for dancehall to join reggae music at the podium. It is the best practice for an authentic, efficient, and effective approach to community growth and amplification strategies. Especially with Ras Demo, Lt. Stitchie, and Papa Levi joining other great artists as keynote speakers, because this song narrates the mechanism for development and sustainability.
One way of identifying the values of a culture is by surveying its social and economic investments towards improving the lives of the most vulnerable subgroup. And this up-tempo anthem fulfills the mandates of physical and psychological health. It makes people want to dance and connect. As well, it addresses global partnerships with Ras Demo and Papa Levi from the United Kingdom and Lt. Stitchie from Jamaica. A diversified group of experiences, perceptions, and skill sets as a writers, vocalists, and producers, including Lt. Stitchie as a former biology teacher. An excellent example of teamwork to share with the youth culture. As such, we have an amazing song.
Artists that distinctively recognize the influential power of music, especially the ear and heart connection to motivate movement. This is evident in the structured composition of bass guitars, drums, keys, and the creative application of the vocals as a percussion instrument. As well, there is a provoking play with the timing at the bridge to implement the dub sub section. Several notable tactics that generate audience engagement and satisfaction.
Consequently, there is a lot value in this song. Its sound is reminiscent of the 90s dancehall era, another cultural treasure favoured in the international market. Therefore, a conversion of this work into merchandise and live performances makes it a valuable contributor to the social and economic initiatives for Jamaica, UK, and global inspiration.
Respect to Ras Demo, Lieutenant Stitchie, Papa Levi, Geanetta “Genie Sweetness” Shaw and the team of VPAL Music for this musical vision statement, which reflects the transformation of the culture and the business of music at large.
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