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The Don is Rich


Don Richie Production

Don Richie presents the compilation album, Di Don Rich Riddim. First released by Don Richie Recording Production/Frenz For Real in September 2018, the album is making a triumphant victory lap with a rerelease, March 2019, in partnership with VPAL Music.

Creating a sonic whirlwind with a dynamic synthesis of pioneering and contemporary dancehall vibes, this album features Busy Signal, Beenie Man, Charley Blacks, Vershon, Future Fambo, Stylex, Elephant Man, Jiggy Ras X Powerman, and Dizee Carta. After listening to the entire album, we learn the wisdom behind the powerhouse move. This sonic disruption will have the listener spinning out of control. So, we hope there is another album to debrief the session or continue the pandemonium.

A cohesive curation of ten tracks, Di Don Rich is a brilliant and well executed album. A relatable narrative for the advocates and new consumers of dancehall. Moreover, it is a solid composition. A balance rhythmic bounce and melodic vocals to increase engagement from the mainstream pop and R&B consumers. Also, an interesting learning point that proves deejays can deliver harmonies with their lyrics. Yes, this project is a harmonized firework of lyrics set to expert production and sound engineering. And it can also exist in synchronization with R&B at the club and with individual playlists.

Best commands the best. And this is greatness. More success to Don Richie and the team and VPAL Music.

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