Queen Ifrica Partners with Ebony
To celebrate Women’s Equality Day, August 26, Queen Ifrica partners with Ebony magazine to launch the music video for “Black Woman” from her successful album, Climb, with VP Records. While the song is a lyrical symposium, the visual narrative is a commendable representation of black women in Jamaica and worldwide. Respect to the film director, Jason Panton, for capturing this meticulously.
Queen Ifrica is a roaring lioness, an artist and philanthropist invested in achieving social justice. And she knows how to identify a forced agenda of conformity to social expectations. Better yet, she knows how to challenge it by making the invisible visible. In part, as portrayed in this video, it is not fixing up what is socially perceived as broken. And it is not compelling the viewer to focus on systematic perceptions of beauty. In its place, Queen Ifrica and Panton feature reality through the lens of equality. Valuing a black woman right where she exists from downtown to uptown and honouring her dignity in every rite of passage.
Arguably rendering a marginalized group of people, especially black women, invisible is the worse form of social death. To love and protect requires an opportunity to acknowledge and respectfully view all women through the lens of equal representation.
Under representation or misrepresentation is often a social agenda to mobilize structural and functional paradigms. Implemented as a form of social control and retaliatory measures, it is often assigned to women including those that valiantly challenge the status quo. Women that are beautiful, strong, intelligent, rebels, creative, and entrepreneurial on their own terms. So, it was refreshing to see a spectrum of triumphant women as Kamila McDonald, Emprezz Golding, Naomi Cowan, Latonya Style and the array of many others standing firm. Respect to Queen Ifrica. ©
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