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Mystical Reggae



With Alborosie, music is love. And love is a serious situation when the love for the people and the love for the music is one. As such, Alborosie’s latest roots rock reggae album, Unbreakable - Alborosie Meets the Wailers United is all good. One that makes us stand firm against the torrential rains of current day isms and schisms.

Released in June 2018, with VP Music Group’s Greensleeves label, the album has over 7.8 million streams worldwide in addition to radio rotation. Impressive. And Alborosie’s love for sharing the stage with other artists remains on point with the third single, “Mystical Reggae,” featuring Jah Cure.

Alborosie and Jah Cure’s delivery are remarkable. An interesting pairing of vocals that blend well, phase out in distinctiveness, and effortlessly rejoin. Lion order at its best. Even the artwork is captivating. And the added value is we moved with more confidence after we shared our time with them. This is a marker of good song.

As mentioned in other articles about Alborosie, we can all learn from him as well as other artists about the value of being meticulous. And the key takeaway from Alborosie’s is his comprehensive approach to producing and delivering his work. Like this song, there are no hanging thoughts or haphazard processes that makes the listening experience feel incomplete. So, for all eligible voters, take your work as serious as Alborosie does and place your votes across all industry platforms. Simply liking and listening to the album is a partial process. Sales and increase market share are important. And so is brand equity. Therefore, continued success for Alborosie claiming high sales and all the awards for Unbreakable - Alborosie Meets the Wailers United.

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