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Jah Cure: Life is Real



Jah Cure presents “Life is Real,” featuring Popcaan and Padrino on September 21, 2018. Produced by Jah Cure and Padrino, this dancehall style song is the second release from Jah Cure’s anticipated reggae album, Royal Soldier, with VP Records.

Life is real. And the streets are very real. But the garrisons and the uptown streets are equally coarse and morally desolate places to exist. Ask Jah Cure, he will tell you the truth on this relatable single.

This is a brilliant work of paradox elements harmoniously blended to create a winning piece. Reminiscent of a cultural clash, the high-class rhythm prominently features the piano juxtaposed against a heavy drum set and a steady bass. And anchoring the piece with lyrical, vocal, and cultural weight are the collaborative features of Popcaan and Padrino. While this narrative is a phenomenal lyrical and instrumental production, we need to go beyond the immediate.

Jah Cure is an exceptional artist. He is an artist’s artist that can inspire his peers if they choose to listen or perhaps quietly observe him in motion. As a Grammy nominated artist, he continues to receive worldwide recognition especially in Europe and Africa. His talent is inexhaustible. And so is his expansive fan base and market segment. Reflecting on this song and his previous work, we can confidently anticipate his continued success with the release of Royal Soldier.

At this point in his career, Jah Cure could be singing about the good life. As well, he could also remain in the trenches of commonalty with a barren rhythm and hard life lyrics. But by blending the realities of success, a sophisticated and evolving foundation that demands defense, he speaks the truth. It is the principles of Sun Tzu, Art of War, interpreted by Jah Cure that anyone in pursuit of a better life can relate. We look forward to more lessons about art and life from Jah Cure and his team on Royal Soldier.

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