Gappy Ranks: Sending For You
- Creative ZEN Creatif, AG
- May 22, 2018
- 2 min read
Courtesy of VPAL Music
Gappy Ranks presents his latest dancehall single, “Send For You.” A summer jam representing the collaborative efforts of industry visionaries Mustang Beats, Hot Coffee and VPAL Music. Released May 2018, we can officially begin the party season. But, according to Gappy Ranks and the team, this party must begin right. So, slide the Hennessy Ellipse to the side and open the Henri IV Dudognon Heritage Cognac Grande Champagne. Because, this team is taking you to the upper Ranks, dancehall style, no less.
Every season holds some promises of a better life. Summer time, in particular, is rich in expectations of passion, adventure, and revitalization. While we envision living these intentions, often we resign to simply minding them. Over time, distracted intentions and broken promises diminish our expectations. This is life. And the same can be said about music.
But this season, when Gappy Ranks and the production team say, “We got you,” believe them. Maintaining their promise, this joint is on another level. It is a creative and cultural approach to the dancehall narrative. Lyrics that meet the demand of a relatable subject matter. A chorus and refrain to move the body. And a sound that is so ahead of the trend it is difficult to replicate.
We have been waiting a long time for a dancehall style swerving on a symphonic sound. And Gappy Ranks expertly pilots the lyrics, accent and timing perfectly intact. With a universal hint of pop for the international crew, the entirety of the piece is on point. Particularly, the spatial arrangement of vocals, instruments, and effects occupies an inhabited musical space. Imagine the reverb amplified in an open area or bouncing off interior walls. Gappy Ranks owns the airspace any which way. All we can say is “Pull it up again, one more time Selector.”
Comments