Believe in Love

For the love or the money is the debate occupying many a minds? This is a dilemma many of us have experienced at some point concerning a business decision or a personal relationship.

Taking this dilemma into the world of art be it a visual or lyrical work intensifies the complexity of the issue. Just about all creatives have been caught in the annex of representing the self versus meeting market demands.

Dancehall and reggae represents life in all its realness. And similar to their fans, love and remaining true to the self is important. But it can be difficult to equally represent all facets of life, especially in such a fast moving industry. To maintain monument and synergy with the market, often artists produce work with similar subject matter. In the case of dancehall, it is the hustler’s anthem and all its concerns; whereas for reggae it is a conscious vibe.

So we question what the level of sales would be if artists generated more love songs. We are speaking of a real love song without the undertones of the bad mind friend. Smile.

Perhaps, the decision is up to us the consumers. We venture to suggest dancehall and reggae artists love their fans. The number of works produced by signed and independent artists in one week demonstrates they are one of the hardest working artists of any genre. With this level of output, arguably, their mindset is love for the craft and fans first and money second.

We believe the best of both worlds, love and money is possible Life imitates art. Art imitates life. Therefore, more of these types of narratives might influence a shift in consciousness to appreciate the humanity in ever artists and increase our own.

The rough a road anthem will always have a place, because this is life. At the same time, there are some new tunes that straighten our argument that love can also move sales.