Shenseea, Roars Like a Lioness
VPAL Music
Represented by the leading team of Romeich Entertainment, Shenseea presents her latest reggae single, “Streets Nuh Right.” It is an important conversation concerning abuse and violence. And one that Shenseea, a strong, brilliant, and intelligent woman, effectively leads through straight lyrics and refined vocals. Released by VPAL Music of VP Music Group, March 29, this song is available on all platforms.
This project, “Streets Nuh Right,” is relevant to the times. It is a necessary conversation. Without delay, the immediacy and clarity of the lyrics right at the beginning commands attention. And the bassline and compelling delivery keeps us focused on the issue. Of note are the strings, especially at the bridge that brings us to the center of empathy. It is a dynamic and seamless professional production. And the artwork communicates a cohesive production of strength and solidarity with one clear voice. Respect to Shenseea, the team of Romeich Entertainment, and VPAL Music.
Salute the paradox of Shenseea and her audacity to be strong and wise. At the core, she is an intellectual. Like a roaring lion, her movements are determined after surveying the environment and her target market. Which is unique for an artist with her depth of talent and star power. As part of the thriving company, Romeich Entertainment, Shenseea could have conducted a hostile takeover and conquer the reggae and dancehall landscape with one sweep. Mastering the international market as well. Rather, they are making movements that contradict the predictable creative and business formula. And the market is reacting to this strategic economic approach of supply and demand with a rare level of patience and attentiveness, which increases the value of Shenseea’s brand equity and productions. All highlights importance of timing, discipline, and education.
Arguably, Shenseea is aware of her lyrical and vocal qualities, as well as her distinctive star quality before the world and the ShenYeng fan club. But her decision to enrol in the School of Tourism, Hospitality and Entertainment Management at the Excelsior Community College in Kingston, Jamaica, before debuting her skills reflects her value for discipline, research, and information. And perhaps it is this dichotomy that is one of the keys to her success with this song and her earlier works.
We look forward to more cultural and financial success for Shenseea, Romeich Entertainment, and VPAL Music.