Jah Cure, The Evolution

Artwork: VP Records

(Excerpt of original February 15, 2019).

Jah Cure presents his latest single, "Pretty Face. "Released by VP Records, February 15, this song is now available for download on all digital platforms. It is a transformative work of excellence. Take the time to listen to this song. Appreciate the depth of its content and the vision makers behind this project. Then, partake in their innovative spirit by adding this song to your playlist because it is progressing to the status of a classic.

Jah Cure is talent. From his debut on the world stage of music, he is recognized for his impressive vocal abilities, contemplative tonality, and emotive delivery. Remaining close to the roots of his formula, every musical narrative he presents has a connective appeal.

And with this distinct personality and the politics of marketing identity over talent, it is important to challenge the halo effect. Otherwise, we do artists like Jah Cure a disservice. To simply like everything without evaluating the work, we generalize him. And in today's market, with a quick call to action social platform it is easy to tag every work a product of excellence, which dilutes the credibility and legitimacy of artists like Jah Cure.

Artistry is an important call to duty, so, we appreciate when an artist evolves creatively.